Steve and I met in 1979.

Steve Hayden had a very ''cerebral'' imagination, he almost sounded like a college philosophy professor when he talked about ideas. The words he wrote for the famous commercial we did for Apple, ''1984," sound like they came out of the novel. Steve was a great writer, thinker, leader. He had a great advertising career.

I'll never forget working with him. The advertising world will miss him. I will miss him.